The Usual Company is a sales, strategy & market development agency that lives and breathes coffee. They partner with coffee’s most ambitious cafes, companies, and distributors to solve the industry’s biggest problems. Their cofounders approached us to build a brand and website for their agency, ahead of their launch.

We built a brand and informational website that's as customized and thoughtful as they are, inspired by the food service industry, late-night eateries, and diner checks.

We approached the challenge of combining nostalgia and future-facing design with gusto.

The result is a functional and beautiful website with a unique navigation and gridded layout system, which has helped them launch and scale their business successfully, and start miles ahead in a niche B2B industry that doesn't yet value or emphasize design as a tool for success.

Scope

• Brand Strategy

• Creative Direction

• Visual Identity System

• Brand Guidelines

• Website Design & Build

• Collateral