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The Usual Company is a sales, strategy & market development agency, that lives and breathes coffee.
They partner with the coffee industry’s most ambitious cafes, companies, and distributors to solve the industry’s biggest problems.
The Usual Company’s cofounders approached us to build a brand and website for their agency, ahead of their launch.
our approach
We built a brand as customized and thoughtful as they are, inspired by the food service industry, late night eateries, and diner checks.
We approached the challenge of combining nostalgia and future-facing design with gusto.
SCOPE
Brand Strategy
Creative Direction
Visual Identity System
Brand Guidelines
Website Design
