The Usual Company
The Usual Company is a sales, strategy & market development agency that lives and breathes coffee. They partner with coffee’s most ambitious cafes, companies, and distributors to solve the industry’s biggest problems.
Their cofounders approached us to build a brand and website for their agency, ahead of their launch.
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We built a brand and informational website that's as customized and thoughtful as they are, inspired by the food service industry, late-night eateries, and diner checks.
We approached the challenge of combining nostalgia and future-facing design with gusto.
The result is a functional and beautiful website with a unique navigation and gridded layout system, which has helped them launch and scale their business successfully, and start miles ahead in a niche B2B industry that doesn't yet value or emphasize design as a tool for success.
Brand Strategy
Creative Direction
Visual Identity System
Brand Guidelines
Website Design & Build
Collateral
