Background

So Good is an LA-based startup, selling non-toxic, sustainable (and delicious smelling) beauty & cleaning concentrates, for a healthier home and planet.

Founder Kameko is deeply committed to caring for our planet, fostering sustainability, and empowering her BIPOC community.

They reached out to our team to help them build a brand world ahead of their launch, including brand strategy, a visual identity system, and a flexible packaging system for their cleaning starter kit and future SKU’s.

our approach

We worked with So Good to build a robust brand world that’s bold and unapologetic, vibrant and uplifting.

Our work helped them subvert clichés, launch a brand that stands out in their category, grow their audience, garner press, and develop a loyal customer base, that keeps coming back for refills.

So Good sells their products DTC through their e-commerce store, from their pop-up shop on wheels in Venice Beach, CA, in select retail locations, and via local delivery.

Scope

Brand Strategy
Creative Direction
Visual Identity System
Brand Guidelines
Print & Packaging System
Marketing Materials

The Visual Identity

PRINT & Packaging SYSTEM

The packaging system we developed includes a branded shipping box, tissue paper, inserts, and labels for their set of cleaning concentrates and refillable spray bottles.