Aux Délices des Bois
Aux Délices des Bois, an established specialty food brand that creates high fat European-style finishing butters and culinary fats, came to us seeking a partner to help them build a unique and modern online experience.
The husband and wife team, in business for over three decades, already had a strong US retail presence for their established CPG brand, ranging from local grocery stores to national chains such as Wholefoods. Poised for growth, they were ready to bring their online presence into the 21st century, and stand out as established leaders in a category facing new competitors.
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Aux Délices’ cofounders approached us to help them design and build an informational, on-brand website to bring their digital presence into the 21st century.
We worked with our client to identify and expand on their existing brand identity and assets, pulling from their packaging designs.
Together, we launched a fully revamped website, by developing a solid strategy, art directing and creating new assets as needed, honing in on a functional and delightful user experience, and ultimately building an online home for their brand that’s as unique and thoughtful as they are.
Brand Strategy
Creative Direction
Illustration
Website Assets
UX & UI Design
Website Design & Build
“We are totally gaga about Sophie Wedd Design’s design sense! And determined, flawless execution. Here’s a boutique agency that LISTENS and goes the extra mile.”
THE VISUAL IDENTITY
First, we and created playful new brand assets and guidelines based on their existing identity and packaging design system, in order to bring the look and feel of their brand on shelves into their online presence.
WEBSITE DESIGN & BUILD
We designed and built a customized website to bring their online presence into the 21st century, working with them on everything from content strategy, to art direction and photo curation, and expanding their brand identity assets, to designing an engaging and unique website that’s on brand and provides an intuitive, modern user experience for their audience.
