Our results-driven process is rooted in research, strategy, and close collaboration with our clients.
OUR PROCESS
CAPABILITIES
Discover
First, we dig deep. We gather research, conduct stakeholder interviews, listen closely, and immerse ourselves in your brand world, soaking up everything we can about your history, vision, goals, products, services, market position, and target audience.
Define
Next, we deliver expert insights, and define a strong brand strategy and foundation to build your brand identity on.
Conceptualize
Then, we dive into concept development and creative. We build from scratch, reimagine, or expand your brand identity and brand world, through a collaborative design, feedback, and revisions process.
Execute
Last, we deliver a comprehensive brand identity package and guidelines. We often help our clients bring their new brand identity to life, activating it and deploying it with an expert eye, across channels and print and digital touch points. This looks like art directing brand photoshoots, developing campaigns, designing print, packaging and wayfinding systems, creating websites, crafting copy, and creating content for email and social media marketing channels.
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Research
Positioning
Brand Architecture
Tone of Voice
Traits & Messaging
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Brand Naming
Product Naming
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Visual Identity
Verbal Identity
Brand Guidelines
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Content Strategy
UX/UI Design
Design
Development
Landing Pages, Informational & E-commerce Sites
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Packaging Systems
Label Design
Sourcing
Pre-press
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Books
Albums & Posters
Stationary
Signage & Wayfinding
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Merchandise & Apparel
Booth Design
Social Media & Email
Print & Digital Ads
Presentation Decks
Annual Reports
Fundraising Materials
Event Collateral
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Tone of Voice
Key Traits & Messaging
SEO-friendly Copywriting
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Campaigns
Production
Styling
OUR SERVICES
Starter Brand Identity Package
Good for bootstrapped new businesses, early-stage startups, and service providers that need a basic identity to go from idea to launch.
What’s included?
Brand Strategy (1 Workshop)
Creative Direction
Starter Logo Suite
Typography
Color Palette
Collateral (1-3 Pieces)
Starter Style Guide
Investment: 5,500 - 8,500+
Full Brand Identity Package
Great for established businesses, organizations, and funded startups that are ready to pivot, grow, and rebrand, through engaging in an in-depth brand strategy process, and working with us to develop a robust and flexible custom brand identity system.
If you’re ready to take your brand to a new level, have experienced changes in your business and need to realign your branding, or are ready to launch with your best foot forward, this is for you.
What’s included?
Comprehensive Brand Strategy (3-4 Workshops)
Creative Direction
Full Logo Suite
Custom Patterns, Icons, Illustrations & Graphics
Typography
Color Palette
Collateral (5-7 Pieces)
Full Brand Style Guide
Investment: 11,500 - 20,500+
Custom Brand World
Perfect for established businesses and growth-stage startups ready to pivot or grow their brand world across all touch points and channels.
What’s included?
Comprehensive Brand Strategy (4-6 Workshops)
Creative Direction
Messaging & Tone of Voice
Full Logo Suite
Custom Patterns, Icons, Illustrations & Graphics
Typography
Color Palette
Collateral (8-12 Pieces)
Comprehensive Brand Manual
Investment: 27,500+
Common Add-Ons
Add print and digital collateral to any package.
Brand & Product Naming
Websites
Packaging
Signage
Art Direction & Photography
Merchandise
Booth Design