Sophie Wedd Design
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Services

 

Our results-driven process is rooted in research, strategy, and close collaboration with our clients.

 

OUR Process

1. Discover

First, we dig deep. We gather research, conduct stakeholder interviews, listen closely, and immerse ourselves in your brand world, soaking up everything we can about your history, vision, goals, products, services, market position, and target audience.

2. Define

Next, we deliver expert insights, and define a strong brand strategy and foundation to build your brand identity on.

3. Conceptualize

Then, we dive into concept development and creative. We build from scratch, reimagine, or expand your brand identity and brand world, through a collaborative design, feedback, and revisions process.

4. Execute & Activate

Last, we deliver a comprehensive brand identity package and guidelines. We often help our clients bring  their new brand identity to life, activating it and deploying it with an expert eye, across channels and print and digital touch points. This looks like art directing brand photoshoots, developing campaigns, designing print, packaging and wayfinding systems, creating websites, crafting copy, and creating content for email and social media marketing channels.

 
 
 

OUR CAPABILITIES

    • Research

    • Positioning

    • Brand Architecture

    • Tone of Voice

    • Traits & Messaging

    • Brand Naming

    • Product Naming

    • Visual Identity

    • Verbal Identity

    • Brand Guidelines

    • Content Strategy

    • UX/UI Design

    • Design

    • Development

    • Landing Pages, Informational & E-commerce Sites

    • Packaging Systems

    • Label Design

    • Sourcing

    • Pre-press

    • Books

    • Albums & Posters

    • Stationary

    • Signage & Wayfinding

    • Merchandise & Apparel

    • Booth Design

    • Social Media & Email

    • Print & Digital Ads

    • Presentation Decks

    • Annual Reports

    • Fundraising Materials

    • Event Collateral

    • Tone of Voice

    • Key Traits & Messaging

    • SEO-friendly Copywriting

    • Campaigns

    • Production

    • Styling

 
 

CORE SERVICES

Starter Brand Identity Package

Good for bootstrapped new businesses, early-stage startups, and service providers that need a basic identity to bring them from idea to launch.

  • What’s included?

    • Brand Strategy (1 Workshop)

    • Creative Direction

    • Starter Logo Suite

    • Typography

    • Color Palette

    • Collateral (1-2 Pieces)

    • Starter Style Guide

    Investment: 5,500 - 8,000+

    Estimated timeline: 6-8 weeks

 

Custom Brand World

Perfect for established businesses and growth-stage startups ready to pivot or grow their brand world across all touch points and channels.

  • What’s included?

    • Comprehensive Brand Strategy (4-6 Workshops)

    • Creative Direction

    • Market Research & Positioning

    • Brand Architecture, Messaging, Tone of Voice

    • Full Custom Logo Suite

    • Custom Brand Graphics: Patterns, Icons, Illustrations, Lettering

    • Typography

    • Color Palette

    • Collateral (8-10 Pieces)

    • Comprehensive Brand Manual

    Investment: 17,500-30,000+

    Estimated timeline: 12-16 weeks

 

Full Brand Identity Package

Great for established businesses, organizations, and funded startups that are ready to pivot, grow, or rebrand, by engaging in an in-depth brand building process.

  • Starting with discovery, positioning and brand strategy, we’ll collaborate closely to develop a robust, flexible, and custom brand identity system.

    If you’re ready to take your brand to the next level, have experienced changes in your business and need to realign your branding, or are ready to launch with your best foot forward, this is for you.

    What’s included?

    • Comprehensive Brand Strategy (3-4 Workshops)

    • Creative Direction

    • Full Custom Logo Suite

    • Custom Patterns, Icons, Illustrations & Graphics

    • Typography

    • Color Palette

    • Collateral (4-5 Pieces)

    • Full Brand Guidelines

    Investment: 10,000 - 15,000+

    Estimated timeline: 8-12+ weeks

 

Common Add-Ons

Add deliverables to customize any package.

    • Brand Strategy Workshops

    • Brand & Product Naming

    • Website Design & Build

    • Packaging Design

    • Print & Digital Collateral

    • Signage Design & Wayfinding Systems

    • Art Direction & Photography

    • Copywriting

    • Event Marketing &Collateral

    • Fundraising Collateral

    • Impact Reports

    • Presentation Decks

    • Merch Design

    • Ads & Campaigns

    • Tradeshow Booth Design

    • Email & Website Assets

    • Social Media Graphics

    • Mural Design & Installation

    • Illustration, Lettering & Pattern Design