Strategic, Story-Driven Identity Systems for Growing Brands
We’re an Award-Winning Brand-Building Studio Based in Upstate New York and Los Angeles
We help purpose-driven brands in food, hospitality, services, and culture tell their story, define their identity, connect with audiences, and grow—through flexible, timeless, and scalable brand strategy, design, and storytelling.
WHO WE ARE
We’re two brand-building experts, and sisters, based in upstate New York and Los Angeles and working everywhere.
We’re a certified Women-Owned Business Enterprise founded by Sophie Wedd, an expert brand strategist and creative director with over 13 years of experience.
We assemble a trusted team of specialists and vendors tailored to the unique needs of each project. This approach combines the capabilities of a full-service agency with the flexibility and close collaboration of a small studio.
Our clients include Farm to People, Edible, MX Morningstar, Aux Délices des Bois, FACE Stockholm, Uqora, The Spark of Hudson, Community Access to the Arts, Florida Grand Opera, and LaScala’s Restaurant Group.
OUR CLIENTS HAVE BEEN FEATURED IN
WHAT WE DO
We partner with brands to launch, pivot, realign, and scale—specializing in building distinctive brand identities from the ground up.
Through a collaborative, research-driven process, we develop the strategy and creative direction needed to clarify your positioning, solve key challenges, and support long-term growth.
Our work results in distinct, timeless, story-driven identity systems that are flexible, custom, and built to last. This can include naming, messaging, and logo design, color palettes, typography, illustrations, patterns, and brand guidelines.
From there, we extend the identity across every touchpoint—ensuring a cohesive brand experience for your audience. From print and packaging to websites, signage, merchandise, social media, email marketing, product naming, copywriting, and campaigns, we bring the full brand world to life.
CAPABILITIES
1
Strategy & Positioning
Research-driven clarity that defines your voice, vision, and place in the market →
2
Brand Identity
Strategic verbal and visual identity systems built to express who you are — and where you’re going →
3
Collateral & Websites
Seamless brand execution across print, digital, and environmental touchpoints →
4
Marketing & Campaigns
Creative direction and campaign assets that activate your brand and drive engagement →
LATEST WORK
WHAT PEOPLE SAY
“We are totally gaga about Sophie Wedd Design’s design sense! And determined, flawless execution. Here’s a boutique agency that LISTENS and goes the extra mile.”
“I had the pleasure of working with Sophie and her team to develop an updated aesthetic that reflects Ritualist’s vibrant, modern vibe, so that the brand’s look & feel matches the joyful energy of our storefront. This was such a fun journey, and I’m so happy with our magical new image.”
“It was a time to celebrate & plan the future of our farm & store. The first thing we did, was reach out to the team over at SWD and hire their phenomenal brains (and hands!) to create a whole new look for our business. We love it!”