Welcome

 

CREATIVE PARTNERSHIP FOR GROWING BRANDS

Creating Brand Worlds Through Strategy, Identity & Storytelling

 
 

Small By Design

We're an award-winning brand-building studio based in the Hudson Valley and Los Angeles, working with clients everywhere. Since 2013, founder Sophie Wedd and a small team of senior creatives have helped businesses launch, grow, and solve complex problems, bringing in trusted specialists when a project calls for it.

Made With Care

We listen first, work closely with the people behind the brands we champion, and craft every identity by hand.

Our Sweet Spot

Food, drink & agriculture are at the heart of our work, from farms to packaged goods, retail, and hospitality, along with purpose-driven organizations in culture and community — from early-stage startups to established brands.

 
 

WHAT WE DO

1

Brand Strategy

Research-driven clarity that defines your voice, vision, and place in the market →

2

Identity Design

Strategic visual and verbal identity systems built to express who you are — and where you're going →

3

Collateral & Execution

Cohesive design across digital, print, packaging, and physical touchpoints →

4

Ongoing Support

Embedded creative partnership — brand management, campaigns, and asset creation that activate your brand and drive growth →

 
 

Latest Work

 

COMING SOON: Rebranding an Established Restaurant in the Hudson Valley

COMING SOON: A New Online Presence For One of America’s Oldest Opera Houses

 
 

COMING SOON: A New Look for an Established Farm and Specialty Food Brand

COMING SOON: Creative Direction for a Growing Restaurant Group

 
 

OUR CLIENTS HAVE BEEN FEATURED IN

 

WHAT PEOPLE SAY

“We are totally gaga about Sophie Wedd Design’s design sense! And determined, flawless execution. Here’s a boutique agency that LISTENS and goes the extra mile.”
— Amy, Founder, Aux Délices Des Bois
“I had the pleasure of working with Sophie and her team to develop an updated aesthetic that reflects Ritualist’s vibrant, modern vibe, so that the brand’s look & feel matches the joyful energy of our storefront. This was such a fun journey, and I’m so happy with our magical new image.”
— Dana, founder, Ritualist Shop
“It was a time to celebrate & plan the future of our farm & store. The first thing we did, was reach out to the team over at SWD and hire their phenomenal brains (and hands!) to create a whole new look for our business. We love it!”
— Maria, Founder, mx morningstar