We’re an award-winning brand-building company based in the Hudson Valley and Los Angeles and working everywhere.
We build and redefine brand identity systems for purpose-driven brands, through strategy, design, storytelling, and execution.
We combine the capabilities of a full-service agency with the flexibility and close collaboration of working directly with a lead creative.
WHO WE ARE
Led by Sophie Wedd, an expert brand strategist and creative director with 14+ years of experience in the creative industry, we work as an embedded creative partner to your brand, assembling a trusted team of senior specialists tailored to each project.
Sophie launched her company after graduating from Pratt Institute with a BFA in Communications Design; Graphic Design, and returning to her hometown in the Hudson Valley. Outside of work, she can be found bicycle touring, gardening, hiking with her dog, and traveling with her daughter.
Sophie Wedd
Founder & Brand Builder
Mary Wedd
Brand Designer
Sophia Taylor
Namer & Copywriter
Debra Gitterman
Web Developer
WHAT WE DO
We work with purpose-driven businesses and organizations across food & beverage, agriculture, retail, hospitality, arts & culture, services, and social impact — from early-stage brands to established organizations ready to grow.
Brand Strategy & Positioning
Visual Identity & Verbal Identity
Collateral & Execution
Campaigns & Activation
Ongoing Creative Support
SELECT CLIENTS
Farm to People · Florida Grand Opera · National Urban League · Edible Communities · MX Morningstar · Aux Délices des Bois · FACE Stockholm · Uqora · The Spark of Hudson · Community Access to the Arts · LaScala's Restaurant Group
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National Urban League
Florida Grand Opera
Real Food Generation
Oral History Summer School
Edible Communities
Hudson Hall
Meyer Gallery
Nicholas Ray Foundation
Zen Mountain Monastery
Institute for Mindful Agriculture
Greater Hudson Promise Neighborhood
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Face Stockholm
Good Fight Herb Co.
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Fulton Landing Inc.
SYNC Psychotherapy
Resilient Self Therapy
Bond Artist Management
Labella Films
Keyology Real Estate
Hill & Dale Property Concierge
Chroma Hair Salon
Architectural Leather Works
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Clear Pennies
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OUR CLIENTS HAVE BEEN FEATURED IN
WHAT PEOPLE SAY
“I had the pleasure of working with Sophie and her team to develop an updated aesthetic that reflects Ritualist’s vibrant, modern vibe, so that the brand’s look & feel matches the joyful energy of our storefront. This was such a fun journey, and I’m so happy with our magical new image.”
“It was so great working with Sophie, and we will be coming to you again with more projects. Thanks for being so easy and flexible to work with!”
“Your stunning packaging design—it’s clean, the art is beautiful, and we feel you totally nailed our vibe.”
“It was a time to celebrate & plan the future of our farm & store. The first thing we did, was reach out to the team over at SWD and hire their phenomenal brains (and hands!) to create a whole new look for our business. We love it!”
“People are constantly telling us its the best therapist website they’ve seen. It’s simple, easy to navigate and most importantly, its totally us.”
“We are totally gaga about Sophie Wedd Design’s design sense! And determined, flawless execution. Here’s a boutique agency that LISTENS and goes the extra mile.”
“For organizations looking to elevate and deepen their messaging, I highly recommend working with Sophie Wedd Design. Sophie is a visionary who creates a visually stunning product and is easy to work with, a good communicator, and flexible in meeting our organization’s needs and deadlines. We’ve worked with Sophie for over seven years, to rebrand, including a new logo, website, marketing materials, and visually stunning booklets, to create a user friendly quality brand experience. She works with our printer and manages every visual detail. She has also produced photoshoots, provided messaging & copyediting services, and manages our social & email marketing channels. ”
