A brand building studio based in the Hudson Valley.
WHO WE ARE
We’re a certified women-owned business enterprise, founded and led by Sophie Wedd, a seasoned brand strategist and design director.
Sophie has been launching and growing brands for over 13 years. She has worked with brands such as MX Morningstar, FACE Stockholm, Florida Grand Opera, Community Access to the Arts, Edible, The Spark of Hudson, Aux Delices des Bois, Uqora, and Farm to People.
She launched her company in 2013, after graduating from Pratt Institute, and returning to her hometown in upstate, New York.
In addition to running her own studio, Sophie works as a fractional creative director for brands and organizations, and freelances for other agencies.
A few of her favorite things: Bicycle touring, gardening, her hometown—Philmont, NY—hiking with her dog Bear, and crafting with her 5 year old daughter.
Sophie Wedd
Principal & Creative Director
Mary Wedd
Brand Designer
Debra Gitterman
Web Developer
Brandon Gamm
Web Designer & Developer
Sophia Taylor
Namer, Copywriter
What We Do
Strategy & Positioning
Brand Identity
Verbal Identity
Packaging Design
Illustration
Website Design
Print & Digital Collateral
Campaigns
Brand Activations
SELECT CLIENTS
We specialize in food & beverage, retail & hospitality branding.
However, we work across sectors, and work with a lot of service providers, purpose-driven organizations, and place-based projects.
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Florida Grand Opera
The Foundry at Hudson
Real Food Generation
Oral History Summer School
Generation Branding & Communications (Academy of St. Joseph, The Peck School, Stevens Cooperative School)
Edible Communities
Hudson Hall
Meyer Gallery
Nicholas Ray Foundation
Zen Mountain Monastery
Institute for Mindful Agriculture
Greater Hudson Promise Neighborhood
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Face Stockholm
Good Fight Herb Co.
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Fulton Landing Inc.
SYNC Psychotherapy
Resilient Self Therapy
Bond Artist Management
Labella Films
Keyology Real Estate
Hill & Dale Property Concierge
Chroma Hair Salon
Architectural Leather Works
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Catherine Smart
Clear Pennies
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Client PRESS
KIND WORDS
“I had the pleasure of working with Sophie and her team to develop an updated aesthetic that reflects Ritualist’s vibrant, modern vibe, so that the brand’s look & feel matches the joyful energy of our storefront. This was such a fun journey, and I’m so happy with our magical new image.”
“We are totally gaga about Sophie Wedd Design’s design sense! And determined, flawless execution. Here’s a boutique agency that LISTENS and goes the extra mile.”
“Your stunning packaging design—it’s clean, the art is beautiful, and we feel you totally nailed our vibe.”
“It was a time to celebrate & plan the future of our farm & store. The first thing we did, was reach out to the team over at SWD and hire their phenomenal brains (and hands!) to create a whole new look for our business. We love it!”
“For organizations looking to elevate and deepen their messaging, I highly recommend working with Sophie Wedd Design. Sophie is a visionary who creates a visually stunning product and is easy to work with, a good communicator, and flexible in meeting our organization’s needs and deadlines. We’ve worked with Sophie for over seven years, to rebrand, including a new logo, website, marketing materials, and visually stunning booklets, to create a user friendly quality brand experience. She works with our printer and manages every visual detail. She has also produced photoshoots, provided messaging & copyediting services, and manages our social & email marketing channels. ”
“It was so great working with Sophie, and we will be coming to you again with more projects. Thanks for being so easy and flexible to work with!”
“People are constantly telling us its the best therapist website they’ve seen. It’s simple, easy to navigate and most importantly, its totally us.”