About

 

A small but mighty brand building company based in the Hudson Valley.

 
 

We’re a certified women-owned business enterprise, founded and led by Sophie Wedd, a seasoned brand strategist and designer.

Sophie has been launching and growing brands for over a decade. She has worked with brands such as FACE Stockholm, Community Access to the Arts, Edible, Uqora, The Spark of Hudson, and Farm to People.

She launched her branding company in 2013 after graduating from Pratt Institute and returning to her hometown in upstate, New York.

In addition to running her own studio, Sophie works as a fractional design director for brands and organizations, and freelances for other agencies.

 
 

SELECT CLIENTS

We work across sectors, but focus primarily on food & beverage, wellness, retail & hospitality brands. We also work with a lot of purpose-driven organizations and place-based projects.

 

Client PRESS

 
 
 

Testimonials

Your stunning packaging design—it’s clean, the art is beautiful, and we feel you totally nailed our vibe.
— Brittany c., Marketing Manager, Hudson Brewing Co.
It was a time to celebrate & plan the future of our farm & store. The first thing we did, was reach out to the team over at SWD and hire their phenomenal brains (and hands!) to create a whole new look for our business. We love it!
— Maria z., Founder, mx morningstar
It was so great working with Sophie, and we will be coming to you again with more projects. Thanks for being so easy and flexible to work with!
— anina v. h., owner, Farm to People
For organizations looking to elevate and deepen their messaging, I highly recommend working with Sophie Wedd Design. Sophie is a visionary who creates a visually stunning product and is easy to work with, a good communicator, and flexible in meeting our organization’s needs and deadlines. We’ve worked with Sophie for over seven years, to rebrand, including a new logo, website, marketing materials, and visually stunning booklets, to create a user friendly quality brand experience. She works with our printer and manages every visual detail. She has also produced photoshoots, provided messaging & copyediting services, and manages our social & email marketing channels.
— claudia k, co-director, nys agricultural mediation program
People are constantly telling us its the best therapist website they’ve seen. It’s simple, easy to navigate and most importantly, its totally us.
— Thayer c., director, Maverick psychotherapy group
I had the pleasure of working with Sophie and her team to develop an updated aesthetic that reflects Ritualist’s vibrant, modern vibe, so that the brand’s look & feel matches the joyful energy of our storefront. This was such a fun journey, and I’m so happy with our magical new image.
— DANA c,, founder, Ritualist Shop