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Mighty Donuts

 
 

Mighty Donuts

Mighty Donuts is a new donut and coffee shop in the Hudson Valley. The husband and wife team behind the business have a passion for their community, artisanal coffee and donuts, and sourcing delicious, local ingredients that highlight area farms. They set out to build a business that could serve as a warm and delightful gathering place and a great work environment.

  • After a rocky start with the local planning board, they landed on renovating an empty garage that originally served as a mechanic shop, and more recently HQ for a local fuel company. The gorgeous updates they made to the building transport their customes with a light and uplifting mood that is matched by the donuts themselves.

    We partnered with the founders to develop a strategic brand identity that was iconic, impactful and mouth-watering, and conveys the brand’s personality, the quality of their food, and honors the building’s original history, all while appealing to locals, weekenders, and tourists alike.

    The iconic identity centers around a custom winged superhero “M” icon. We paired the icon with a scrumptious and optimistic color palette, and bold, timeless typography. We were inspired by superhero emblems, Americana, and vintage signage.

    Be the hero of your own story, and a grab a mighty (delicious) donut the next time you’re upstate!

 
  • Brand Strategy

  • Naming Consultation

  • Creative Direction

  • Visual Identity System

  • Brand Guidelines

  • Packaging Design

 
 


The Visual Identity

 
 
 
 
 
 

Brand in use