Mighty Donuts

Mighty Donuts, a donut and coffee shop in the Hudson Valley, came to us seeking a brand building partner to help them launch the new business.

The husband and wife team behind the business have a passion for their community, artisanal coffee and donuts, and sourcing delicious, local ingredients that highlight area farms. They set out to build a business that could serve as a warm and delightful gathering place and a great work environment.

After a rocky start with the local planning board, they landed on renovating an empty garage that originally served as a mechanic shop, and more recently HQ for a local fuel company. The gorgeous updates they made to the building transport their customes with a light and uplifting mood that is matched by the donuts themselves.
We partnered with the founders to develop a strategic brand identity that was iconic, impactful and mouth-watering, and conveys the brand’s personality, the quality of their food, and honors the building’s original history, all while appealing to locals, weekenders, and tourists alike.
The iconic identity centers around a custom winged superhero “M” icon. We paired the icon with a scrumptious and optimistic color palette, and bold, timeless typography. We were inspired by superhero emblems, Americana, and vintage signage.
Be the hero of your own story, and a grab a mighty (delicious) donut the next time you’re upstate!