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Hudson East

 
 
 
 
 

BACKGROUND

With 20+ years of building a solid reputation and a successful word-of-mouth company under their belts, along with many beautiful homes, Hudson East came to us looking for branding.

OUR APPROACH

They needed a new company name, a strategy for maintaining existing brand recognition, a visual identity, apparel, and a website, now used to target their ideal clients, including high-end residential homeowners, architects, and other vendors. We helped them develop an impactful brand and web presence, a new SEO-friendly name, and a streamlined brand experience.

Scope

  • Brand Strategy

  • Naming

  • Visual Identity

  • Logo Development

  • Typography

  • Color Palette

  • Brand Guidelines

  • Website Design

  • Apparel Design

 

The Visual Identity

 

Custom Wordmark

Custom Illustration & Brand Assets

 
 

Apparel

 
 

Website Design

 

Desktop

 

Mobile