BACKGROUND

NYC-based Farm to People is a farm-fresh food subscription, who approached us to rebrand their company during a time of growth. After considering their recent acquisitions, we maintained brand recognition and gave them a bold and creative brand identity.

OUR APPROACH

The Farm to People identity system is timeless and iconic, handcrafted yet elevated. Their team continues to successfully deploy their visual identity across their website, marketing channels, packaging, apparel and signage for their new eatery, successfully referencing and evolving the original brand guidelines and strategy we provided.

This offers greater credibility in a competitive market, grows their audience, and converts sales. They went on to scale the company, reaching new audiences and media—including sources like Martha Stewart, Food & Wine, Buzzfeed, Time Out, NY Post, Eater, Forbes, GQ, and The Food Network.