They approached us to partner with them on their journey from idea to launch. So we set out to build a brand identity as unique as they were, that would allow them to standout online and on crowded shelves, and invite their target consumer on a mysterious and enticing adventure of the palette.

Founder Shreyas began cooking up healthy snack bars during lockdown from his home kitchen. He sold the bars at local shops, and realizing their potential, he decided to launch a startup. Inspired by his personal journey with health, and his mother’s traditional Indian cooking, he developed a newfound passion for bringing Indian flavors to the American market and disrupting the snack bar category.

We collaborated closely with our client, beginning with an in-depth discovery phase and developing a go=to=market strategy. We named the brand and its products, and crafted a custom visual and verbal identity, and designed a packaging system that could grow with them.

We built a large and flexible suite of ownable brand assets, future-proofing the brand and positioning them for success and growth. Our partnership helped them step into a competitive market with their best foot forward.

We continue to work with them on product expansion, naming, messaging, packaging design, tradeshow collateral and more.