BACKGROUND

Spiceful is daring new snack startup whose first product, a healthy savory and satisfying snack bar made of nuts, honey, and infused with delicious Indian spices, offers a unique experience in every bite.

Founder Shreyas began cooking up healthy snack bars during lockdown from his home kitchen. He sold the bars at local stores, and realizing their potential, he went on to refine the product and develop a go-to-market strategy.

Inspired by his personal journey and his mother’s traditional Indian cooking, he realized a newfound passion for bringing Indian flavors to the American market and disrupting the snack bar category.

Spiceful approached us to partner with them on their journey from idea through building a standout CPG brand.

our approach

We set out to build a unique brand that would allow them to standout online and on crowded shelves, inviting potential consumers on a mysterious and enticing adventure of the palette.

Utilizing our 360-degree branding approach, we collaborated deeply with our client, moving from an in-depth discovery phase, including market research, brainstorming and stakeholder interviews, through developing a brand strategy, a name, messaging, and a custom visual identity system, and a packaging system concept for their first product.

While we focused on helping them launch their initial product, we built a large and flexible system of custom brand assets, future-proofing the brand for success and growth in the snack space, and considering the potential to add new products and SKU's down the line.

Our partnership helped them step into a competitive food and beverage CPG market with their best foot forward.

Since then, we've been helping them expand their products by naming products, expanding their packaging system, and consulting.