They were recently acquired by a natural foods investment group who saw their untapped potential and came to us seeking a rebrand during a time of transition, aiming to grow the brand to a national level and speak to a higher-end customer.

We helped them relaunch the brand and their four keystone products, through brand strategy and visual identity, a memorable product naming, messaging, and a packaging system that would immediately stand out in crowded aisles.

Our concept centers around a “family” of salsas, appropriate for the family founded natural brand. We developed a fun naming system, custom character illustration style, and color palette, that could grow with their family of salsas as the company added new products.

They’ve been steadily growing their accounts and breaking into new markets since.