BACKGROUND

Greig Farm is “a family farm open for pick-your-own in the Hudson Valley since 1942.”

Seeking to transform the brand experience of their historic farm, and grow the agritourism side of their business, all while maintaining brand recognition and generations of customer loyalty, Greig Farm reached out to us to reposition and rebrand the business.

OUR APPROACH

Our goal was to pay homage to the family farm’s 80 years in business, while giving them a large, flexible and fresh identity system to work with.

We developed a unique handmade visual identity, inspired by old photos of the farm, decades worth of signage, apparel, pick-your-own containers. Vintage farm stand signage, produce stickers, shipping crates, and other paraphernalia, and the farm’s target audience and vision for a bustling destination in the Hudson Valley also informed the work.

The farm attracts and excites new crowds, keeps regulars coming back, and continues to offer a way for weeknders, tourists and locals to form long lasting memories with their friends and families.

Scope

Brand Strategy
Visual Identity System
Brand Guidelines
Packaging Design

The Visual Identity

PRINT & PACKAGING

Packaging for a limited edition seasonal vinaigrette. Produced by local private chef Ben of The Farmers’ Feast with Greig Farm’s own blueberry harvest.