BACKGROUND

Rip & Wolf is a new business and gathering point at the foot of the Catskill Mountains in Palenville, NY. A wine and spirits store on one side of the building, and a tavern and biergarten on the other, they are serving small plates, beverages and great vibes to visitors and locals alike.

OUR APPROACH

We partnered with Rip & Wolf to develop a brand strategy and create a custom visual identity system from the ground up, to help them go from idea to grand opening in record time.

We then helped them design and deploy their new branding across many physical and digital touch points, ranging from invitations to their grand opening, email newsletter templates, delivery van decals, building signage, custom glassware, postcards, apparel and more. We worked with builders, printers, fabricators, and more, making site visits, sourcing materials, ordering branded products and more, ensuring a successful grand opening!