BACKGROUND

The Spark of Hudson is an innovative hub for learning and community development, where curiosity and creativity thrive, civil discourse is encouraged, and radical generosity is valued. The Spark approached us, seeking a visual identity ahead of their launch, and we were thrilled to partner with them.

OUR APPROACH

We worked with them to develop a creative strategy and vision for their brand, and to bring it all to life through a comprehensive visual identity that could grow with their future vision and goals for The Spark, which include exciting partnerships, and a global and virtual network and reach beyond their initial Hudson, NY location.