BACKGROUND
The Spark of Hudson is an innovative hub for learning and community development, where curiosity and creativity thrive, civil discourse is encouraged, and radical generosity is valued. The Spark approached us, seeking a visual identity ahead of their launch, and we were thrilled to partner with them.
OUR APPROACH
We worked with them to develop a creative strategy and vision for their brand, and to bring it all to life through a comprehensive visual identity that could grow with their future vision and goals for The Spark, which include exciting partnerships, and a global and virtual network and reach beyond their initial Hudson, NY location.
Scope
Brand Strategy
Visual Identity
Logo Development
Typography
Color Palette
Social Media Graphics
Brand Guidelines
The Visual Identity
The Building
CREDITS: Architectural renderings by GLO.
Brand in Use
Website
Stationary
Apparel
Social Graphics
