BACKGROUND

The Academy of St. Joseph (AoSJ) is an independent Catholic school New York City, serving pre-k through 8th grade.

AoSJ “fosters the intellectual, spiritual, social, emotional, and physical development of students which instill in them the highest standards of character, competence, and compassion in a joyful, welcoming community.”

Generation Branding & Communication approached us to develop a new identity for their client, Academy of St. Joseph.

OUR APPROACH

Inspired by the rich architectural details in AoSJ’s historical building in Greenwich Village, NY, and the school’s mission, we worked with Generation to create a new identity for AoSJ.

The identity we developed communicates their mission and values to prospective families, faculty, and teachers, and sets them apart from other independent schools in the New York City area, helping them future proof and grow their school.

We provided them with a cohesive and current yet timeless identity system, that informed their new brand experience, website, and print and digital marketing materials, instilling trust in their target audience.