BACKGROUND

Chicken Shack is a full-service recording studio based on a small farm in upstate New York, offering both experienced and new artists an intimate, high-quality, and welcoming experience. They nurture, support, and uplift artists wherever in their careers, helping them realize their dreams, in a unique and inspiring destination.

OUR APPROACH

We partnered with Chicken Shack to build an standout visual identity system, including a custom e-commerce website, and branded apparel, to help them stand out and reach their ideal clients.

Their custom brand identity is inspired by the intersection of the studio and location itself, the roots of their founder Nick Kinsey, a drummer and producer, early-American design and folk art, and mid-century audio gear.