We collaborated with Hudson Brewing Co. to launch their brand, at the opening of their brewery and taproom in Hudson, NY. They’ve been growing since then, with beers in over 30 restaurants and bars, a new tasting room, and their most recent accomplishment—winning gold at TAP NY!
We created a timeless, impactful identity system that embodies the Hudson Brewing Co. story, and provides flexibility for various applications as their company grows.
Later, we were asked to launch their first series of cans, along with a promotional campaign. After ensuring that their space, products, and stories were on-brand and on-message, they are now thrilled to be scaling into mass distribution.
We conceptualized, hand-lettered, illustrated, and wrote copy for the first four cans that the brewery released. As you hold them, the illustrations draw you around the can and you find salacious stories from Hudson, New York’s history. And, as historical facts blend with the local folklore like magical realism, strong female leads take the stage, leaving you with a conversation starter.