Building timeless 360° brand identity systems by hand for new and established brands ready to launch, pivot, and grow.
What We Do
Our results-driven process is rooted in research, strategy, and close collaboration with our clients. You’re the expert on your business, we’re experts in branding.
We believe in the power of connecting to people through good craftsmanship. We design bespoke, handcrafted brand identity systems, rooted in history and heritage. We like to make old things new.
We tell people-centered visual and verbal brand stories, we connect your products and services with your target audience, we help you bring your brand to life, and we create loyal brand ambassadors out of your customers.
We believe in building robust, cohesive and future-proofed identity systems that can grow and evolve alongside your business.
Our Capabilities
Research
Brand Strategy
Brand Architecture
Brand & Product Naming
Tone of Voice
Brand Identity
Brand Guidelines
Packaging Systems
Print Design
Signage & Wayfinding Systems
UX & Website Design & Build
Copy & Messaging
Art Direction & Production
Retail & Product Expansion
Campaign Development
Content Strategy & Creation
Print & Digital Ads
Social Media & Email Marketing
Special Projects
Who We Are
Led by founder Sophie Wedd, we build a team of trusted creatives and vendors around each project we take on, keeping things nimble and flexible while allowing us to offer the robust capabilities of a full service branding agency.
This way, we can build entire brand worlds and champion the smaller businesses and early-stage startups we’re so passionate about.
Sophie has been launching and growing brands for over twelve years in the Hudson Valley where she grew up. In addition to running her women-owned brand building firm, she works as a fractional Creative Director for brands and freelances for other agencies.
Her emphasis is on creating people-centered brand identity systems by hand. She utilizes a holistic, 360° approach, to guide her clients and from idea through execution, across brand touch points and channels.
SOPHIE WEDD
Founder & Creative Director
Our Process
1. DISCOVER
First, we dig deep. We gather research, conduct stakeholder interviews, listen closely, and immerse ourselves in your brand world, soaking up everything we can about your business’ history, vision, goals, products, services, market position, and target audience.
2. DEFINE
Next, we deliver expert insights, and define a strong brand strategy and foundation to build your brand identity on.
3. CONCEPTUALIZE
Then, we dive into concept development and creative. We build from scratch, reimagine, or expand your brand identity and brand world, through a collaborative design, feedback, and revisions process.
4. EXECUTE
Last, we deliver a comprehensive brand identity package and guidelines. We often help our clients bring their new brand identity to life, activating it and deploying it with an expert eye, across channels and print and digital touch points. This looks like art directing brand photoshoots, developing campaigns, designing print, packaging and wayfinding systems, creating websites, crafting copy, and creating content for email and social media marketing channels.
Select Clients
Retail & Hospitality
Paws of Distinction
Consumer Packaged Goods
Face Stockholm
Aux Delicés des Bois
Larry’s All Natural
Good Fight Herb Co.
Professional Services
Fulton Landing Inc.
SYNC Psychotherapy
Resilient Self Therapy
Bond Artist Management
Labella Films
Keyology Real Estate
Hill & Dale Property Concierge
Chroma Hair Salon
Architectural Leather Works
Lauren Schneider Landscape & Architectural Design
Roger Bennett Architect
Tech & Startups
Clear Pennies
Arts, Education & Nonprofits
Real Food Generation
Oral History Summer School
Generation Branding & Communications (Academy of St. Joseph, The Peck School, Stevens Cooperative School)
Edible Communities
Hudson Hall
Meyer Gallery
Nicholas Ray Foundation
Zen Mountain Monastery
Institute for Mindful Agriculture
Greater Hudson Promise Neighborhood
Community Initiatives
Client Press
client Testimonials
“It was so great working with Sophie, and we will be coming to you again with more projects. Thanks for being so easy and flexible to work with!”
“I had the pleasure of working with Sophie and her team to develop an updated aesthetic that reflects Ritualist’s vibrant, modern vibe, so that the brand’s look & feel matches the joyful energy of our storefront. This was such a fun journey, and I’m so happy with our magical new image.”
“People are constantly telling us its the best therapist website they’ve seen. It’s simple, easy to navigate and most importantly, its totally us.”
“Your stunning packaging design—it’s clean, the art is beautiful, and we feel you totally nailed our vibe.”
“It was a time to celebrate & plan the future of our farm & store. The first thing we did, was reach out to the team over at SWD and hire their phenomenal brains (and hands!) to create a whole new look for our business. We love it!”
“For organizations looking to elevate and deepen their messaging, I highly recommend working with Sophie Wedd Design. Sophie is a visionary who creates a visually stunning product and is easy to work with, a good communicator, and flexible in meeting our organization’s needs and deadlines. We’ve worked with Sophie over the course of seven years, to rebrand, including a new logo, website, marketing materials, and visually stunning booklets, to create a user friendly quality brand experience. She works with our printer and manages every visual detail. She has also produced photoshoots, provided mesaging & copyediting services, and managed our social & email marketing channels. ”
Follow along @sophiewedddesign!
