Building an Iconic Coffee & Donut Shop Identity

Launching a Snack Brand, Spicing up a CPG Category

Rebranding an Established Specialty Food Shop & Farm

Creating an Identity for a Purpose-Driven Community Hub

We guide our clients from idea through execution, across brand touch points and channels.

To do this, we start by building a strategic foundation for your brand, through research, close listening and collaboration.

Utilizing a holistic, results-driven, and 360° approach, we build robust, cohesive, future-facing brand identity systems that can grow and evolve with your business.

Weaving together a brand story that resonates with your ideal customer on a deep, emotional level, we help bring your brand to life and connect your products and services with your target audience.

We create loyal brand ambassadors out of your customers, through timeless design that can stand the test of time. We build brand identities that people fall in love with, that cut through the noise, and avoid cheap trends.

We like to make old things new. We uncover and build on your history, heritage, and story, taking all the best parts and positioning you for future growth.

Led by Sophie Wedd, an expert brand strategist and creative director, who has been launching and growing brands for over a decade.

Sophie has worked with brands such as FACE Stockholm, Community Access to the Arts, Edible, The Spark of Hudson, and Farm to People.

She launched her branding studio in 2013 after graduating from Pratt Institute and returning to her hometown in upstate, New York.

In addition to running her own studio, Sophie works as a fractional Creative Director for brands and organizations and freelances for other agencies.

This way, we can offer the robust capabilities of a full-service branding agency and the flexibility of working directly with a freelance Creative Director.

We can champion the smaller businesses and early-stage startups we’re so passionate about and help them build entire brand worlds. This keeps things nimble, accessible, and closely collaborative.

• Research

• Brand Strategy

• Brand Architecture

• Brand & Product Naming

• Tone of Voice

• Brand Identity

• Brand Guidelines

• Packaging Systems

• Print Design

• Signage & Wayfinding Systems

• UX & Website Design & Build

• Copy & Messaging

• Art Direction & Production

• Retail & Product Expansion

• Campaign Development

• Content Strategy & Creation

• Print & Digital Ads

• Social Media & Email Marketing

• Special Projects

Our results-driven process is rooted in research, strategy, and close collaboration with our clients.

1. DISCOVER

First, we dig deep. We gather research, conduct stakeholder interviews, listen closely, and immerse ourselves in your brand world, soaking up everything we can about your business’ history, vision, goals, products, services, market position, and target audience.

2. DEFINE

Next, we deliver expert insights, and define a strong brand strategy and foundation to build your brand identity on.

3. CONCEPTUALIZE

Then, we dive into concept development and creative. We build from scratch, reimagine, or expand your brand identity and brand world, through a collaborative design, feedback, and revisions process.

4. EXECUTE

Last, we deliver a comprehensive brand identity package and guidelines. We often help our clients bring their new brand identity to life, activating it and deploying it with an expert eye, across channels and print and digital touch points. This looks like art directing brand photoshoots, developing campaigns, designing print, packaging and wayfinding systems, creating websites, crafting copy, and creating content for email and social media marketing channels.

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