On 250 acres of protected woodland, the Zen Mountain Monastery offers practitioners from all walks of life a refuge from the distractions of the everyday hustle, and a way to become immersed in Buddhist teachings. We collaborated with them to create a custom, hand illustrated and lettered brand storytelling booklet.
Their new booklet updates both existing marketing materials and branding, while also positioning their new meditation cushion, The Mountain Seat, as their primary product. The booklet tells the ZMM narrative to their audience while inviting the reader to purchase the Mountain Seat through gentle CTA’s.
With careful thought and intuition, we were able to guide them from an initial problem through a deep brand exploration, and with our energetic collaboration, we brought this unique, handmade, brand storytelling piece successfully to the finish line.
Promotional Book Design
Illustration + Handlettering