Sophie Wedd Design
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LaBella Films

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Award-winning director of photography, Travis LaBella, approached us wanting a brand identity system for his budding film production company, LaBella Films—based in Los Angeles, C.A.

We crafted the identity by hand, referencing the attention and care that Labella Films puts into all of their projects. A black & white color palette speaks to the simple elegance of film history, is ideal for use in film credits and title cards, and the 16:9 format of the primary logo makes a nod to aspect ratio used for widescreen shots.

Conceptually, the LF identity system suggests a camera's viewfinder, allowing the audience to see LF through their lens, and to see their project come to life through the company’s unique vision.


  • Brand Strategy

  • Identity Design

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