BACKGROUND

Hudson Brewing Co. partnered with us to develop a new brand for their brewery and taproom in Hudson, NY.

OUR APPROACH

We worked with them to create a brand strategy, identity and packaging system, and messaging and copy. We also handled art direction, produced photoshoots, and print and digital advertising.

The new branding emphasizes their love of their hometown, its history and lore, well-crafted beer, their position as the first brewery to open in the quickly growing city with a storied past, and creates a memorable customer experience.

We ensured their brand story and identity were on point across touchpoints, and they went on to scale their distribution,
open a new tasting room, and win gold at TAP NY. Cheers to that!