High-end, custom jeweler, Geoffrey Good, approached us to refresh and redesign his branding, in order to better reflect his style and vision for his business, while he transitioned into his new atelier in Hudson, NY.
Good has been featured in Vogue Magazine and The New York Times for creating designs for Cartier, Fred Leighton, Verdura, Taffin, Christie’s, Sotheby’s and The MET, collaborating with Alexander Wang, and has crafted celebrity commissions for the Grammys and the Academy Awards.
Good is known for his unique, meticulously crafted, geometric, and cutting edge designs.
We created a handcrafted, bold, contemporary mark that represents the Geoffrey Good aesthetic and is legible at small sizes when inlayed in jewelry, and updated his identity system to create a more elegant and contemporary brand experience. We also worked with him to design new interior and exterior signage.
Makers Mark Design