Sophie Wedd Design
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About Us

You care about your business. And so do we.



We're known for our intuitive, concept-driven design process, our collaborative client relationships, and our unique, handcrafted brand identity systems.

Using growth-minded strategies, we build a distinctive, focused and cohesive brand experience, across platforms, so that your business’ story and core values resonate with your ideal clients.

Our process prioritizes a strong partnership with our clients, and plenty of discovery and close listening, ensuring that each project will have a successful outcome; one that everyone can stand behind.

Our company is 50% dog and 100% female. See below.



Brand Strategy

We understand that a solid foundation of discovery and strategy should come first when building a successful brand. That’s why we develop, refine, and implement a unique plan that will position your business for success.

After carefully considering your goals, pain points, competition, target audience, and products or services, we begin charting a map for your brand.

Identity Design

We design the outward expression of your brand—your identity—in other words, your brand’s visual language and how you want to be perceived by your audience.

A brand identity system is your name, tagline, logos, icons, color palette, typography, style guide, and more. It is the face and personality of your brand, and complemented by compelling storytelling, photography, and a solid marketing strategy, you’ll be poised for success.

Once we’ve developed your identity, we can deploy it through a whole range of applications, including signage, merchandise, environmental graphics, stationary, and more.

Voice + Messaging

We help you discover and tell your brand’s story with words, and leave you with a comprehensive guide on how to deploy your brand’s personality across platforms, in a way that connects to your audience and stands out.

Paired with a powerful visual identity, you’ll be unstoppable.

Video + Photography

We collaborate with a handful of talented videographers and photographers in the Hudson Valley and beyond.

From lifestyle imagery, headshots, and product photography, to brand videos that connect with your audience online, we’ll produce the visual content you need. We handle planning and on-site art direction, vendor sourcing, and project management. We see each production to the finish line and make sure that everything aligns with your brand vision.

Packaging Design

We develop a unique overarching concept, and the individual look of each product’s label and container. We strategize, moodboard, render mockups, and bring our packaging projects to life through layout design, custom illustration, and engaging copy.

We also handle compliance research, materials sourcing, and pre-press, seeing the entire process of designing the consumer-facing skin of your product from start to finish, so that you can stand out from your competitors, and on the shelf.

Web Design + Development

We build beautiful, responsive, and intuitive websites that align with our client’s branding, and act as the virtual hub, office, or storefront for your business.

Your website puts you on the map and gives you credibility. Your website does the heavy lifting for you, and it calls your clients to action.

Print Design

Whether you’re looking for collateral such as an annual report, promo book, poster, merchandise, or book design, we’ve got a wealth of experience in print layout and design, and would love to tackle your project head on.

Digital Marketing

We appreciate how every industry and client has different needs and a different audience, and that’s why we tailor our email and social media marketing strategies to fit your niche.

In todays world, marketing your product or services accurately is critical.



Sophie Wedd
Founder, Principal, Creative Director

Beatrice Wedd
Business Development, Copywriting

Sophie has worked for companies like Zen Mountain Monastery, FACE Stockholm, Community Access to the Arts, Farm to People, and NYS Agricultural Mediation Program.

After graduating from Pratt Institute, Sophie returned to her hometown of Philmont, NY, to realize her dreams of founding her own creative studio, Sophie Wedd Design.

Her passion lies in lifting up small businesses, not only through her brand strategy and design expertise, but with her knack for intuitive and thoughtful listening and teaching.

The eldest of eight, including teammate Beatrice, Sophie is a natural leader, collaborator and nurturer in everything she does.


After graduating from the Columbia Publishing Course, Beatrice worked for companies like Success Academy Charter Schools, the National Breast Cancer Foundation, and Grupo Vidanta. 

Highly organized and efficient, she is an ideal assistant in all things client relations and business development, while also leading on copywriting and project management.

Beatrice is excited to be collaborating with her sister—offering marketing, copywriting, and organization to Sophie Wedd Design.

Office Mascot, Dog

Rory (Lorelai)
Troublemaker, Dog

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Bear is a true wild card, guarding the office from intruders, clients and—most terrifying of all—water delivery men.

She enjoys fetching sticks, sniffing dog butts, and making sure her humans remember to walk sometimes.

And she tolerates her younger sister, Rory, which is saying a lot.

Miss Rory is named after Beatrice’s fave Gilmore Girls character. Just like the character, she’s a brainy momma’s girl and a huge show-off.

She’s Bear’s younger sister and our newest intern. Her favorite pastimes are:

1. Playing frisbee.

Actually, it ends there… she’s pretty obsessed.