Winter Walk
Winter Walk is an annual street festival that ushers in the holiday season with circus performers, bands, dancers, food vendors, fireworks, nighttime shopping, and vibrant decorations, in Hudson, New York.
We partnered with the producing organization, to create and produce the key art, event identity, and all collateral and marketing materials across print touch points and digital channels.
The event drew over 10,000 visitors to the city. A three-month campaign generated 92K+ Instagram views and grew the account by nearly 500 new followers, expanding reach beyond the existing community as 63% of viewers discovered the account through new content.
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Winter Walk is an annual street festival that ushers in the holiday season with circus performers, bands, dancers, food vendors, fireworks, nighttime shopping, and vibrant decorations, and draws over 10,000 visitors to the city of Hudson, NY each year.
The organization that produced the 29th annual Winter Walk sought us out as a marketing and design partner to bring their vision to life through branding and design.
Together, we developed the creative direction for the event, with a quirky and playful illustration style and hand-lettered logo, that celebrated the true spirit of Winter Walk and the city it calls home.
We partnered with them closely, from strategy, through design, production, print management, and digital marketing across channels and touch points.
Our goal with this project was to honor the festival’s long-standing tradition in Hudson with a fresh and inviting visual identity, to reflect the event’s evolving vision, and reach a wider audience.
Strategy & Creative Direction
Event Brand Identity
Key Art, Lettering & Illustration
Print Design
Website Design
Digital Marketing
Advertising
Social Media Strategy & Content Creation
Event Signage
Pre-press & Print Management
Key Art & Visual Identity
Website
Print Design
Rack Cards & Posters
Event Signage
Ads
Social Media
Content Creation
