IDENTITY DESIGN

ARCHITECTURAL LEATHER WORKS

ALW is committed to providing their high-end clientele with a broad range or architectural leather applications, by combining old world tools with modern techniques. They design, make and install leather into commercial and residential interiors. Their vision includes adding a product-based subset of their business in the future. 

They approached us to create a brand identity system that would elevate their business and allow them to stand out in a large market of interior designers and vendors. We created their timeless yet contemporary identity by hand initially, thus reflecting their use of traditional techniques for a sophisticated clientele. The logo icon makes an abstracted nod to leather stitching and wrapping techniques. 

Services provided: 

  • Brand Identity Design
  • Naming + Tagline Consultation
  • Website Design
  • Marketing

Learn more:
*Website coming soon!


FARM TO PEOPLE

Farm to People is an online marketplace and subscription service, making it easy to discover and buy from small-batch artisanal producers, and delivering fresh produce with accompanying recipe cards in the NYC area. 

Farm to People approached us to rebrand their company during a time of growth, while maintaining their existing brand recognition and considering their recent acquisitions.

We used hand-lettering techniques to create a unique, elevated and cohesive brand identity which embodied their core values. They successfully implemented their new identity using the style guide provided, across their website, social media pages, email newsletters, packaging and print materials, in order to boost customer conversion.

Services provided:

  • Brand Identity Design
  • Naming + Tagline Consultation
  • Print Design

Learn more:
farmtopeople.com


CHATHAM FARMERS & MAKERS MARKET

Chatham Farmers & Makers Market is a weekly market which provides a space for makers, artisans, farmers, musicians and food trucks to sell their goods to those looking to shop local. 

They approached us to create a brand identity system, to apply it to teeshirts, banners, posters, flyers, postcards, etc. and to set up an online presence for them. We created their logo and an accompanying illustration by hand, to reflect the handmade quality of what their vendors provide. The amalgam illustration features the town's iconic clocktower, rising from a collage of produce.

Services provided:

  • Brand Identity Design
  • Illustration
  • Print Design
  • Social Media Setup + Graphics

Learn more:
instagram.com/chathamfarmersmkt


RANDOM HARVEST

Random Harvest is a worker-owned market, cafe and community center located in the Hudson Valley. Their mission is to create systemic change in our food system through the regional sharing of knowledge and skills and by providing a nutrient-dense, year-round food supply that is affordable and accessible to all. They are opening in 2018. 

Random Harvest approached us to create a brand identity system that would be handmade and vintage-inspired, yet contemporary, while also honoring the previous iteration of Random Harvest before it closed down years ago. The building has been used for many different businesses over the decades, so we wanted to honor the history and architecture of the location. 

Services provided:

  • Brand Identity Design
  • Print Design
  • Signage Design
  • Print Design
  • Marketing 
  • Website Design

Learn more:
*Website coming soon!


KYLE CONWAY

Kyle Conway approached us to create a brand identity for his business, Kyle Conway, Fine Cabinetry & Design.

The logo mark also needed to work as a makers mark for pearl inlay on his custom, handmade guitars.

We created the mark by hand, emphasizing his initials as a monogram, and the handmade and bold yet delicate and clean quality of his work.

Services provided: 

  • Brand Identity Design
  • Print Design
  • Makers Mark Design

Learn more:
www.instagram.com/kcwoodworking


G.F. WOODWORKS

GF Woodworks is a furniture and lumber company, based in Catskill, NY. Well-Made Furniture & Hardwood Lumber" company. They use traditional furniture-making techniques to create handmade, no frills, high quality products.

GF Woodworks approached us to create a brand identity. We crafted a logo that was visually inspired by Early American coins, using hand-lettering and illustration techniques. 

Services provided:

  • Brand Identity Design
  • Print Design
  • Illustration
  • Copywriting
  • Social Media Setup + Graphics

Learn more:
instagram.com/gfwoodworks
facebook.com/gfwoodworksny


GEOFFREY GOOD

Geoffrey Good is a visionary jewelry maker, located in Hudson, NY. Geoffrey created and restored jewelry for celebrated firms and institutions such as Cartier, Fred Leighton, Verdura, Taffin, Christie's, Sotheby's & The Metropolitan Museum of Art before founding his own workshop.

Geoffrey Good approached us to redesign their makers mark and several logo versions, as they transitioned into a new space. We created a bold, contemporary mark that represents their aesthetic and can be legible at a small size, when inlayed in their jewelry. 

Services provided:

  • Brand Identity Design
  • Makers Mark Design
  • Signage Design

Learn more:
geoffreygood.com


INTOWN TEES

InTown Tees is a a unique t-shirt company celebrating small towns. Handmade in the Hudson Valley, for the Hudson Valley. InTown Tees began when the founder moved from Texas to the Hudson Valley, and fell in love with every town she came across. She began to read the town names in letters, but see them in images - just like the Rebus puzzles in the old game show Concentration

InTown Tees approached us to build their brand. We created a series of place-based illustrations by hand for a series of teeshirts and other products, a brand identity system, a website, and more, all inspired by the company's story and visually inspired by Concentration.
 

Services provided:

  • Brand Identity Design
  • Illustration
  • Website Design
  • Merchandise Design
  • Social Media Setup + Graphics
  • Marketing

Learn more:
intowntees.com


HUDSON BREWING CO.

Hudson, NY has a rather salacious history. Whalers and sailors, dancing girls and corrupt authorities filled the bar rooms and street corners with stories to be told for generations to come. These stories were told over pints of beer pouring from the local brewery until prohibition reared its ugly head. Not since then has Hudson had a local beer to call their very own. Hudson Brewing Co. brought back to life a brewery the fine people of Hudson could call their own again.

Hudson Brewing Co. approached us to create a brand identity system, based on concept sketches by designer Cara Turett. We created a timeless, impactful logo which embodied their story.

Services provided:

  • Brand Identity Design
  • Print Design

Learn more:
hudsonbrew.com
facebook.com/hudsonbrewingco
hopgurus.com
registerstar.com


DILETTANTISME

Dilettantisme supports and celebrates sustainably-minded artisans in tech, food and beyond.

Created brand identity, including stationary and social media graphics, for an entrepreneur, business consultant & writer based in NYC and the Hudson Valley. 

Services Provided:

  • Brand Identity Design
  • Resumé Design
  • Illustration

Learn more:
facebook.com/dilettantisme
ruthtemianka.com


REAL FOOD

Services provided:

  • Brand Identity Design
  • Print Design 
  • Merchandise Design

Learn more:
designcorps.pratt.edu
realfoodchallenge.org

Worked on a team of three designers, as one of Pratt Institute’s Graphic Design students in the competitve Design Corps program, to create a brand identity system for the non-profit Real Food which is focused on bringing awareness about healthy food and nutrition to colleges and their students. 

Our team was awarded the client account and we designed a brand identity system, merchandise, stationary and other collateral.