BRAND IDENTITY DESIGN

FARM TO PEOPLE

Farm to People is an online marketplace and subscription service, making it easy to discover and buy from small-batch artisanal producers.

Farm to People approached us to rebrand their company during a time of growth, while maintaining their existing brand recognition and considering their recent acquisitions. We used hand-lettering techniques to create a unique, elevated and cohesive brand identity which embodied their core values. They successfully implemented their new identity using the style guide provided, across their website, social media pages, email newsletters, packaging and print materials, in order to boost customer conversion.
 

Services provided:

  • Brand Identity Redesign
  • Print Collateral

Learn more:

farmtopeople.com

 

KYLE CONWAY

Kyle Conway approached us to create a brand identity for his business, Kyle Conway, Fine Cabinetry & Design. The logo mark also needed to work as a makers mark in pearl inlay on his custom, handmade guitars. We created the mark by hand, emphasizing his initials, and the handmade yet clean and bold yet delicate quality of his work.

Services provided:

  • Brand Identity
  • Stationary 
  • Makers Mark

Learn more:

instagram.com/_kyleconway

 

G.F. WOODWORKS

GF Woodworks is a furniture and lumber company, based in Catskill, NY. Well-Made Furniture & Hardwood Lumber" company. They use traditional furniture-making techniques to create handmade, no frills, high quality products.

GF Woodworks approached us to create a brand identity. We crafted a logo that was visually inspired by Early American coins, using hand-lettering and illustration techniques. 

Services provided:

  • Brand Identity
  • Stationary
  • Illustration
  • Copywriting
  • Printed Collateral
  • Social Media Setup

Learn more:

instagram.com/gfwoodworks
facebook.com/gfwoodworksny

 

GEOFFREY GOOD

Geoffrey Good is a visionary jewelry maker, located in Hudson, NY. Geoffrey created and restored jewelry for celebrated firms and institutions such as Cartier, Fred Leighton, Verdura, Taffin, Christie's, Sotheby's & The Metropolitan Museum of Art before founding his own workshop.

Geoffrey Good approached us to redesign their makers mark and several logo versions, as they transitioned into a new space. We created a bold, contemporary mark that represents their aesthetic and can be legible at a small size, when inlayed in their jewelry. 

Services provided:

  • Logo Design
  • Makers Mark Design

Learn more:

geoffreygood.com

 

INTOWN TEES

InTown Tees is a a unique t-shirt company celebrating small towns. Handmade in the Hudson Valley, for the Hudson Valley. InTown Tees began when the founder moved from Texas to the Hudson Valley, and fell in love with every town she came across. She began to read the town names in letters, but see them in images - just like the Rebus puzzles in the old game show Concentration

InTown Tees approached us to build their brand. We created a series of place-based illustrations by hand for a series of teeshirts and other products, a brand identity, a website, and more, all inspired by the company's story and visually inspired by graphics from the game show Concentration.

  • Branding
  • Identity Design
  • Illustration
  • Website Design
  • Merchandise Design
  • Social media graphics
  • Marketing strategy

Learn more:

intowntees.com
 

 

HUDSON BREWING CO.

Hudson, NY has a rather salacious history. Whalers and sailors, dancing girls and corrupt authorities filled the bar rooms and street corners with stories to be told for generations to come. These stories were told over pints of beer pouring from the local brewery until prohibition reared its ugly head. Not since then has Hudson had a local beer to call their very own. Hudson Brewing Co. brought back to life a brewery the fine people of Hudson could call their own again.

Hudson Brewing Co. approached us to create a brand identity, based on concept sketches by designer Cara Turett. We created a timeless, impactful logo which embodied their story.

Services provided:

  • Brand Identity
  • Printed Collateral

Learn more:

hudsonbrew.com
facebook.com/hudsonbrewingco
hopgurus.com
registerstar.com

 

DILETTANTISME

Dilettantisme supports and celebrates sustainably-minded artisans in tech, food and beyond.

Created brand identity, including stationary and social media graphics, for an entrepreneur, business consultant & writer based in NYC and the Hudson Valley. 

  • Brand Identity Design
  • Resume Design
  • Illustration
  • Logo Design

Learn more:

facebook.com/dilettantisme
ruthtemianka.com

 

REAL FOOD

Worked on a team of three designers, as one of Pratt Institute’s most talented Graphic Design students in the Design Corps program. Our team was awarded the client account. We created and designed a brand identity system, merchandise, stationary and other collateral. 

Learn more:

designcorps.pratt.edu
realfoodchallenge.org