We believe that through our process of listening to and collaborating with our clients, beginning each project with a discovery phase that includes plenty of visual, historical and market research, and building each project on a foundation of strong and unique concepts that have context, the outcome is always something that everyone can be proud of and something that can be the lasting, outward expression of a business' core values and offerings. 

Our capabilities range from design (identity, book, print, web, environmental, signage and packaging) to strategy consulting, marketing and content development. We are known for crafting unique, handmade brand identities, by combining traditional hand lettering and illustration techniques with contemporary practices.

Sophie Wedd, 
Founder + Creative Director

Born in France and raised in Philmont, NY, Sophie is a graphic designer and founder of Sophie Wedd Design. She received her B.F.A. in Communications Design/Graphic Design from Pratt Institute.

Sophie has over 6 years of experience as a graphic designer, having freelanced for design studios and ad agencies locally and in NYC, managed a creative team at a production company and built her own branding and design studio. 

She is constantly inspired and motivated by the different projects she takes on, the clients she works with, and the community she works in and cares so deeply for. Her passion is working with and lifting up small businesses and individuals through impactful design. 

Sophie is the daughter of two artists and the big sister of seven siblings, making her a natural leader, collaborator and nurturer in everything she does.

Some of her favorite things include her dog Bear, hand lettering, the rural landscape of the Hudson Valley and experimenting with everything from block printing and bookbinding to pressing wildflowers and woodworking.


Fiona Wood, 
Illustrator + Design Assistant

Fiona Wood, a native of the Hudson Valley, is an illustrator, graphic and interior designer. 

Her creative education background is rooted in Waldorf-Steiner pedagogy, and honed at Parsons School for Design.

Fiona's unique yet commercial style is built upon a knowledge of fine art and photography and her personal flair for the avante-garde. She consistently finds a way to transpose classical techniques with contemporary inspirations.


Ryan Alcazar, 
Design Intern

A Los Angeles native living in Hudson, NY, Ryan holds a B.A. from UC Davis.

He is a writer and graphic designer, a fervent finger-painter, a Sales Assistant for Princeton Architectural Press and a design intern for Sophie Wedd Design.

Ryan is interested in grassroots urban planning and the evolving interrelationship between architecture and the city in which its placed. He also seeks to explore how art and design can shape the physical landscape of cities while encouraging community and civic engagement.