Our Mission

We are a small creative studio, focused on branding and design, and based in the Hudson Valley. We empower small businesses and entrepreneurs to stand out, grow, and thrive. Working closely with our clients, we build brands that leave a lasting impression on their audiences, drive results, and make an impact.

By investing in branding, you are choosing to develop and build the outward expression of your business, it's core values, it's offerings, services, or products, and it's culture. Your identity system, visual and written language, and marketing will all play a key role in your brand's recognition, reputability, trustworthiness, and ultimately it's success. 

We are known for our intuitive and collaborative process, the conceptual foundations we build each project on, and our unique, handcrafted brand identity systems. 


Graphic Design

Web Design
Packaging Design
Book Design
Signage and Wayfinding
Illustration and Custom Lettering


Brand Identity Design
Brand Strategy
Naming and Positioning
Styling and Photography
Print and Digital Collateral
Content Strategy and Creation
Email Marketing Setup and Template Design
Social Media Setup and Graphics



We believe that through our process of listening closely to and collaborating with our wonderful clients, the outcome will always be a successful project that everyone involved can be proud of. We act as stewards, guiding you through a process that will ultimately bring us to realize your vision. 


We kick off each project with a comprehensive proposal, outlining our project goals, a timeline, scope of work, deliverables, fees, usage rights, and more. Each project opens with a discovery phase. This includes in-person or video consultations, sharing of inspiration, and plenty of visual, historical, and market research. 


We believe that building each project on a strong foundation is key, and that a unique concept gives a project context, meaning, direction, and cohesion. So, each project we take on, grows out of countless sketches, ideas, and concepts. 


Our intuitive design process often combines traditional hand lettering and illustration techniques with contemporary practices, giving each project a unique, and definitive style. We move through several rounds of revisions and presentations, and we don't stop until we've realized your vision and met our objectives. 


At this stage, we finalize all of our design elements, and deliver final assets and files to our clients. At this point, we often assist with sourcing and working with vendors, and handle pre-press and ordering. We always leave our clients with a comprehensive package, instructions on use, and the flexibility to either handle things themselves, or continue working with us, and we always leave room for your project to grow and evolve. 


Sophie Wedd, 
Founder, Creative Director, Graphic Designer

Born in France and raised in Philmont, NY, Sophie is a graphic designer and founder of Sophie Wedd Design. She received her B.F.A. in Communications Design/Graphic Design from Pratt Institute.

Sophie has over 6 years of experience as a graphic designer, having freelanced for design studios and ad agencies locally and in NYC, managed a creative team at a production company and built her own branding and design studio. 

She is constantly inspired and motivated by the different projects she takes on, the clients she works with, and the community she works in and cares so deeply for. Her passion is working with and lifting up small businesses and individuals through impactful design. 

Sophie is the daughter of two artists and the big sister of seven siblings, making her a natural leader, collaborator and nurturer in everything she does.

Some of her favorite things include her dog Bear, hand lettering, the rural landscape of the Hudson Valley and experimenting with everything from block printing and bookbinding to pressing wildflowers and woodworking.


Fiona Wood, 
Illustrator, Photographer, Design Assistant

Fiona Wood, a native of the Hudson Valley, is an illustrator, graphic and interior designer. 

Her creative education background is rooted in Waldorf-Steiner pedagogy, and honed at Parsons School for Design.

Fiona's unique yet commercial style is built upon a knowledge of fine art and photography and her personal flair for the avante-garde. She consistently finds a way to transpose classical techniques with contemporary inspirations.