We are a small creative studio, focused on branding and design, and based in the Hudson Valley. We empower small businesses and entrepreneurs to stand out, grow, and thrive. Working closely with our clients, we build brands that leave a lasting impression on their audiences, drive results, and make an impact.

By investing in branding, you are choosing to develop and build the outward expression of your business, it's core values, it's offerings, services or products, and it's culture.

Your identity system, visual and written language, and marketing will all play a key role in your brand's recognition, reputability, trustworthiness, and ultimately it's success. 

We are known for our intuitive and collaborative process, the conceptual foundations we build each project on, and our unique, handcrafted brand identity systems. 


Graphic Design

  • Web Design
  • Packaging Design
  • Book Design
  • Print Design
  • Wayfinding Design
  • Illustration
  • Custom Lettering


  • Brand Identity Design
  • Brand Strategy
  • Naming and Positioning
  • Copywriting
  • Styling and Photography
  • Print and Digital Collateral
  • Email Marketing Setup and Template Design
  • Social Media Setup and Graphics
  • Content Strategy and Creation



We believe that through our process of listening closely to and collaborating with our wonderful clients, the outcome will always be a successful project that everyone involved can be proud of. We act as stewards, guiding you through a process that will ultimately bring us to realize your vision. 


We kick off each project with a comprehensive proposal, outlining our project goals, a timeline, scope of work, deliverables, fees, usage rights, and more. Each project opens with a discovery phase. This includes in-person or video consultations, sharing of inspiration, and plenty of visual, historical, and market research. 


We believe that building each project on a strong foundation is key, and that a unique concept gives a project context, meaning, direction, and cohesion. So, each project we take on, grows out of countless sketches, ideas, and concepts. 


Our intuitive design process often combines traditional hand lettering and illustration techniques with contemporary practices, giving each project a unique, and definitive style. We move through several rounds of revisions and presentations, and we don't stop until we've realized your vision and met our objectives. 


At this stage, we finalize all of our design elements, and deliver final assets and files to our clients. At this point, we often assist with sourcing and working with vendors, and handle pre-press and ordering. We always leave our clients with a comprehensive package, instructions on use, and the flexibility to either handle things themselves, or continue working with us, and we always leave room for your project to grow and evolve. 


Sophie Wedd
Founder, Creative Director, Lead Graphic Designer

Sophie has over 6 years of experience as a graphic designer, having freelanced for design studios and ad agencies locally and in NYC, managed a creative team at a production company, and built her own branding and design studio, Sophie Wedd Design.

Constantly inspired and motivated by the different projects she takes on, the clients she works with, and the community she works in and cares so deeply for, her passion is working with and lifting up small businesses and individuals through impactful design. 

Sophie holds a B.F.A. in Communications Design with a focus in Graphic Design from Pratt Institute. Born in Paris, France and raised in Philmont, NY Sophie is the daughter of two artists and the eldest of seven children, making her a natural leader, collaborator and nurturer in everything she does.

Some of her favorite things include her dog Bear, the rural landscape of the Hudson Valley, and experimenting with everything from block printing and bookbinding to pressing wildflowers and woodworking.


Fiona Wood
Illustrator, Photographer, Design Assistant


Fiona Wood, a native of the Hudson Valley, is an illustrator and graphic designer, with experience also in photography, set design for film and TV and interior design. 

Her creative education background is rooted in Waldorf-Steiner pedagogy, and honed at Parsons School for Design.

Fiona's unique yet commercial style is built upon a knowledge of fine art and photography and her personal flair for the avante-garde. She consistently finds a way to transpose classical techniques with contemporary inspirations.