We're a creative studio and consultancy, rooted in the Hudson Valley, specializing in branding and graphic design.

We're known for our concept-driven design process, collaborative client relationships, and unique, handcrafted brand identity systems. We empower small businesses and entrepreneurs to stand out and thrive.

By engaging in a branding project with us, you’re choosing to develop or rethink the outward expression of your business, in order to better reach your business goals and share its ideas, brand story, and offerings with your ideal clients and customers.

Through growth-minded strategies, a unique brand identity system, and a focused and cohesive visual and written language across platforms, your brand’s core values and personality will resonate with your target audience.

Our process, involving plenty of discovery, close listening and collaboration with our clients, ensures that our projects will have a successful outcome that everyone can be proud of. 



Graphic Design

  • Web Design
  • Packaging Design
  • Book Design
  • Print Design
  • Wayfinding Design
  • Illustration
  • Custom Lettering


  • Brand Identity Design
  • Brand Strategy
  • Naming and Positioning
  • Copywriting
  • Styling and Photography
  • Print and Digital Collateral
  • Email Marketing Setup and Template Design
  • Social Media Setup and Graphics
  • Content Strategy and Creation


1. Kickoff!

We begin each project with an intro meeting, to say hello and gather some basic information on the project. We then wield it all into a comprehensive proposal, outlining our project goals, timeline, scope of work, deliverables, fees, usage rights, and more, to ensure that both parties are on the same page from the get go.

Once accepted, we kick off the project, and acting as stewards, we guide you through a process that will ultimately bring your project from an initial idea, to a finished product. 

2. Discovery

The design process opens with a discovery phase. This includes in-person or video consultations, sharing of inspiration, and plenty of visual, historical, and market research. 

3. Concepts

We believe that building each project on a strong foundation is key, and that a unique concept gives a project context, meaning, direction, and cohesion. So, each project we take on, grows out of countless sketches, ideas, and concepts. 

4. Design

Our intuitive design process often combines traditional hand lettering and illustration techniques with contemporary practices, giving each project a unique, and definitive style. We move through several rounds of revisions and presentations, and we don't stop until we've realized your vision and met our objectives. 

5. Delivery

At this stage, we finalize all of our design elements, and deliver final assets and files.

We always leave our clients with a comprehensive package, instructions on use, and the flexibility to either handle things themselves, or continue working with us, and we always leave room for your project to grow and evolve. 

At this point, we often assist further by sourcing materials, working with vendors, and handling pre-press and ordering.

For branding projects, we often set up or optimize social media pages, email newsletter templates, and websites, and assist in implementing the new identity systems across platforms. 


Sophie Wedd
Founder, Creative Director, Lead Graphic Designer

Sophie has over 6 years of experience as a graphic designer, having freelanced for design studios and ad agencies locally and in NYC, managed a creative team at a production company, and built her own branding and design studio, Sophie Wedd Design.

Constantly inspired and motivated by the different projects she takes on, the clients she works with, and the community she works in and cares so deeply for, her passion is working with and lifting up small businesses and individuals through impactful design. 

Sophie holds a B.F.A. in Communications Design with a focus in Graphic Design from Pratt Institute. Born in Paris, France and raised in Philmont, NY Sophie is the daughter of two artists and the eldest of seven children, making her a natural leader, collaborator and nurturer in everything she does.

Fiona Wood
Illustrator, Photographer, Design Assistant


Fiona Wood, a native of the Hudson Valley, is an illustrator and graphic designer, with experience also in photography, set design for film and TV and interior design. 

Her creative education background is rooted in Waldorf-Steiner pedagogy, and honed at Parsons School for Design.

Fiona's unique yet commercial style is built upon a knowledge of fine art and photography and her personal flair for the avante-garde. She consistently finds a way to transpose classical techniques with contemporary inspirations.